Shopper Marketing / José Olé
Project
Fall Football Shopper Program
Client
José Olé (part of the Ajinomoto product family)
Relationship
Retained AOR for Retail/Shopper Marketing
Goal
Develop a comprehensive and high-visibility program to drive awareness and sales, and maintain and protect distribution in key retailers.
Approach
Leverage a fun, integrated program theme and promotion to highlight the brand and attract consumers by capturing their attention across multiple touchpoints. Along with the brand and shopper teams, we developed a fall football themed program with multiple components and a seasonal promotional overlay to generate excitement and drive purchase behavior. The program was communicated via geo-targeted digital media, in-store point of sale, influencer activity, and digital couponing. To further drive success, a sales incentive program was developed for the internal sales and external broker teams.
Results
The integrated campaign was a huge success, with numerous impressions generated, above average responses to advertising, and double-digit sales results for the brand.
