Deep and robust expertise in all aspects of media marketing, housed in a boutique agency environment, and sharply focused on results for our clients.

We have come together to form a team that thrives on creating unique experiences that exceed expectations for our clients.

With professional backgrounds from across the nation and headquartered in bucolic San Luis Obispo, CA, our leadership brings major market experience with a boutique attitude.

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Suzy Da Silva, Owner & CEO

Suzy has 20 years of experience in both direct response and traditional media. Suzy has been responsible for building brands from the ground up with multi-touch, integrated media campaigns that drive direct sales and brand awareness. She has a penchant for data and leveraging it to both optimize campaigns and prove out results. She has leveraged her experience for brands such as AAA Auto Club & Insurance, Sky Caddie, Tae Bo, and Yelp.

Picture of Kathy Mitchell CMO

Kathy Mitchell, CMO

Kathy brings 30 years of advertising, marketing and branding expertise to the CEMM team. Well versed in traditional and digital solutions, Kathy has spent her career in global agencies, small boutique shops, and also had her own agency for ten years. She’s finally ready to acknowledge that she is a “veteran” in the industry working on brands like Chevron, Dreyers, PG&E, and Wells Fargo, and considers her many successful campaigns and client relationships badges of honor.

Picture of Roxy Rini VP Media Operations

Roxy Rini, VP Media Operations

Roxy has been on the client service and media buying side of the business for over 15 years. She has run media campaigns for companies like IHRA, José Olé, Ling Ling, My Pillow and Zero Water, smoothly managing all details from initial research, to execution, to back end invoicing, and reporting and analysis. Roxy excels in her positive and productive relationships with media partners, outlets and vendors, which ultimately translate to successful campaign execution for our clients.

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Over the past 25 years Don has effectively developed and nurtured long term business relationships with leaders across industry leading Technology, Consumer Brands, Retail, Digital Media and Sports & Entertainment brands. He is passionate about sharing his experience and expertise to help others grow both professionally and personally. He’s had the privilege to work with people at Apple, Disney, Coca-Cola, Under Armour, HP, Cisco and numerous others.

Picture of Sally Warren VP Business Development

Sally Warren, VP Business Development

Focusing on client relationships and marketing campaign success for clients, Sally has, in the last 25 years, helped build relationships between the agency and clients that thrive on experiential and practical marketing success while staying within budget. During her more than 20 years of direct-marketing experience, Sally has worked with the healthcare, financial, non-profit, and high-tech industries. She is a champion of highly strategic and efficient business solutions for a wide spectrum of brands including Charles Schwab, Google, Intuit, Kaiser, United Way, and Wells Fargo.


Wayne De Jager, Digital Strategist

Wayne specializes in creating online and mobile marketing solutions for world-class clients. Drawing on a strong branding and strategy background, he blends user experience savvy and a seasoned design sensibility to truly build brands in addition to promoting them. Wayne has a proven track record in delivering strategy, creative, and execution of successful digital products, platforms & marketing campaigns. He’s been a trusted partner to major media companies and consumer brands, and has additional IP licensing, creation, and distribution experience for brands like Chevron, Accenture, FedEx, HP, Visa, Seagate and Ebay.



Kisitina brings eighteen years in branding experience to all her designs. She is passionate about creating unique ideas that capture and delight the imagination, and believes that at the heart of every great brand lies a powerful idea—one that is able to live, grow, and change over time. Past clients include: Plum Organics, NCAA, Lucy Activewear, SHN, L.A. Times,, Better Place, YWCA, California Natural Products, Target, Nutiva, Napa Valley Vintners, Guittard Chocolate Company.